Coronavirus Searches Lead Millions to Hear About Jesus
THE WAY OF HOLINESS POWER FELLOWSHIP
Tens of thousands have clicked to pray for salvation since the outbreak. Is the increase temporary or a harbinger of greater gospel witness online?
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| PROPHETESS GIFT DANIEL |
Millions of worried people who have turned to Google with their anxiety over COVID-19 have ended up connecting with Christian evangelists in their search results—leading to a spike in online conversions in March.
“I’m not really a religious person, but I don’t know who else to turn to but God.”
Back in the US, a volunteer at the Billy Graham Evangelistic Association (BGEA) chatted online with a young mother named Brittany who worried that COVID-19 would take her life and her children’s lives. The volunteer offered hope and peace, and Brittany too accepted Christ.
Three of the largest online evangelism ministries—GMO, BGEA, and Cru—account cumulatively for at least 200 million gospel presentations on the internet each year. All three say the number of people seeking online information about knowing Jesus has increased since the COVID-19 outbreak was declared a pandemic in early March.
Between mid-March and late March, GMO saw a 170 percent increase in clicks on search engine ads about finding hope. Clicks on ads about fear increased 57 percent, and about worry 39 percent. The ministry’s 12.4 million gospel presentations in March represented a 16 percent increase over the average month in 2019.
This recent surge corresponds with a broader finding by a University of Copenhagen professor: Internet searches related to prayer in 75 countries skyrocketed to their highest levels in five years in March.
“We are seeing millions of people open to talking about faith in the face of fear,” said Michelle Diedrich, GMO’s seeker journey director, “and we’re ramping up to be available for them.”
“I’m not really a religious person, but I don’t know who else to turn to but God.”
Pastors, evangelists, and online ministries tend to tell a similar story: COVID-19 escalated an already significant trend toward internet evangelism. As the virus’s spread eventually wanes, they will seek to determine whether the uptick in online witness can be sustained—and how they might improve discipleship for these new believers. Only a fraction of those who come to faith online engage in follow-up discussions or report joining a local church.
Evangelism via ‘electrons and avatars’
In March, BGEA launched landing pages with coronavirus resources in six languages (English, Spanish, Portuguese, Korean, Mandarin Chinese, and Arabic). The association also launched social media campaigns themed around fear.
In the first four weeks, 173,000 people visited the websites and more than 10,000 clicked a button indicating they made decisions for Christ, said Mark Appleton, BGEA’s director of internet evangelism. That was in addition to traffic on BGEA’s standard family of evangelistic websites, which includes SearchForJesus.net and PeaceWithGod.net and sees nearly 30,000 visitors per day. (CT reported in 2015 that online gospel presentations through BGEA were equivalent to a daily Billy Graham crusade.)
One visitor to the coronavirus page, a 17-year-old named Donmere, told a chat volunteer, “I’m not really a religious person, but I don’t know who else to turn to but God.” Forty-five minutes later, Donmere was a follower of Christ and had been pointed to discipleship resources.
Donmere’s conversion fits the profile of typical internet salvation experiences.
Pastor Mark Penick, in his 2013 doctoral dissertation at Dallas Baptist University, studied converts who came to Christ through the evangelistic website IAmSecond.com. Through in-depth interviews with 37 individuals in 17 states, Penick determined all his subjects “experienced an impassible quandary” like a divorce, job loss, or financial crisis that left them searching and questioning. Eighty-six percent said finding a Christian website was unplanned but “of their own initiative” (through actions like clicking on an ad or a search engine result). About 75 percent had “personal dysfunction and addiction issues” prior to their online conversions.
Few scholarly analyses of internet evangelism have been attempted—mostly dissertations and doctoral projects on specific evangelistic initiatives—but in 2014, the Pew Research Center found that informal online witnessing was relatively common. One in five Americans said they shared their faith online at least weekly, and 60 percent said they saw religion shared online at least weekly.
In 2018, Barna Research reported that most Christians agree technology is making it easier to evangelize and that 58 percent of non-Christians said someone had shared their faith with them on Facebook, with another 14 percent hearing a testimony through other social media channels.
Ed Stetzer, director of the Billy Graham Center for Evangelism at Wheaton College, said missiologists generally have a favorable view of internet evangelism.
“Historically, we’ve always thought of evangelism being done with our feet and our faces,” he said. “We go and we tell. But people feel okay that it might involve electrons and avatars” in the 21st century.
At Cru, witnessing also involves emojis. Among Cru’s digital evangelism tools for college campuses is a survey to be answered with emojis to start a spiritual conversation. Cru’s online presence also includes evangelistic mobile apps, gospel presentations in various languages, and online articles using felt needs as bridges to the gospel. One of the ministry’s most effective evangelistic websites, received 56 million hits last year and registered 657,000 decisions for Christ.
In response to COVID-19, Cru has added 52 new resources to its websites. A corresponding bump in traffic has the ministry on pace to eclipse last year’s total number of visitors to EveryStudent.com by 20 million in 2020 and the site’s total decisions for Christ by more than 300,000.
The college-focused ministry InterVarsity USA reported a similar increase in spiritual interest amid COVID-19. In an online fundraising ad running the first week in April, the ministry stated, “We’ve seen more first-time decisions to follow Jesus in the last week than at any other time in the past year.”
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